Events & Partnerships

Coast-to-coast thrills

At Nissan, we don’t just sell vehicles. We move Canadians. And thanks to our event and brand partners, we’re able to do that in communities across the country all year round.





Upcoming events

There are few things we enjoy more than engaging face-to-face with Nissan customers and fans – so if we’re ever in your neighbourhood, stop by and say hi.

2024 Nissan Toronto International Autoshow
Nissan Toronto International Autoshow logo

February 16-25 | Toronto, ON

The 2024 Canadian International Auto Show

Get ready, the 2024 Canadian International Auto Show is coming! Stop by to explore the brand new 2024 Z® NISMO® and NISMO-accessorized 2024 Frontier®. Hop in the driver’s seat of ARIYA at the indoor EV test track. Then, take things off-road with our latest project on display, Rugged Rogue, which reimagines our familiar crossover for outdoor adventure.You’ll find Nissan in the north building of the Metro Toronto Convention Centre (MTCC). Visit the Nissan Official Canada Newsroom site to learn more.

Past events

They may be over, but we had a blast at these events while they lasted. If you missed out on the fun, don’t worry – new events are always on the way.



Friends of the family

Sports are a great way to connect with people. But hockey? It brings Canadians together in a way that few things can. That’s why we’ve joined forces with two of Canada’s most iconic teams.

Nissan logo displayed on Winnipeg Jets Scoreboard

Winnipeg Jets

Official Partner of the Winnipeg Jets

Few things are as quintessentially Canadian as driving the kids to hockey practice at 6:00 AM. Nissan is proud to partner with the Jets, and to be there – with seat warmers on – for Jets fans in Winnipeg and across Canada.

Calgary Flames representative receiving keys of branded partnership Nissan Frontier

Calgary Flames

Official Partner of the Calgary Flames

Toss your equipment in the back and put on your cleanest jersey, because we are thrilled to partner with the Calgary Flames. Whether you’re at home, the Saddledome or cheering along on the road, we’ll be there – shouting “Go Flames, go!” until our throats get sore.

Stay up to date on Nissan partnerships

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