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Events & Partnerships
Coast-to-coast thrills
At Nissan, we don’t just sell vehicles. We move Canadians. And thanks to our event and brand partners, we’re able to do that in communities across the country all year round.
EVENTS
Upcoming Events
There are few things we enjoy more than engaging face-to-face with Nissan customers and fans – so if we’re ever in your neighbourhood, stop by and say hi.
12 races. 5 events. 3 provinces.
Nissan Sentra® Cup
This year, the Nissan Sentra Cup® celebrates its tenth anniversary with races taking place in Ontario, Quebec and Nova Scotia. Exclusive to Canada, the Nissan Sentra Cup® offers drivers one of the most affordable ways to participate in motorsport with races taking place during the biggest Canadian Motorsports Events on well-established tracks. In an exclusive engagement on Sunday, July 6th at ICAR, enthusiasts can catch not only the Nissan Sentra Grand Prix, but the Canadian premiere of the All-New, All-Electric 2026 Nissan LEAF®. Don’t miss it!
Official Partner of Cricket Canada
Cricket Canada
Once again, Nissan is thrilled to be the Official Automotive Partner of Cricket Canada and its National Men’s and Women’s Teams. This exciting alliance merges automotive innovation with Canadian sports excellence, elevating and spreading the thrill of cricket to fans nationwide. We look forward to seeing Canadian Cricket fans at upcoming home games.
Past events
They may be over, but we had a blast at these events while they lasted. If you missed out on the fun, don’t worry — there’s plenty more coming your way!
2025 JUNO Awards
The 2025 Edmonton International Auto Show
The 2025 Vancouver International Auto Show
The 2025 Calgary International Auto Show
The 2025 Quebec City International Auto Show
The 2025 Canadian International Auto Show
The 2025 Montreal International Auto Show
SVEQ
Everything Electric
2023 & 2024 Drive Festival
Z Car Ontario
BC Z Fest
2024 Nissan Sentra® Cup
Toronto Pride Parade
Montreal Electric Vehicle Show
Georgian College Auto Show
Nissan Road to Rivalry
2024 JUNO Awards
Winnipeg Jets Dealership Tour
Fully Charged LIVE
Spartan Race
Partnerships
Friends of the Family
Sports are a great way to connect with people. But hockey? It brings Canadians together in a way that few things can. That’s why we’ve joined forces with two of Canada’s most iconic teams.
Cricket Canada
Official Partner of Cricket Canada
Combining automotive innovation and Canadian sports excellence, Nissan is proud to be the Official Automotive Partner of Cricket Canada and the National Men’s and Women’s Teams. Together, we hope to elevate and spread the thrill of Canadian cricket for fans all across the country.
Winnipeg Jets
Official Partner of the Winnipeg Jets
Few things are as quintessentially Canadian as loading up the car at 6 :00AM and driving the kids to hockey practice. Nissan is proud to partner with the Jets, and to be there - with seat warmers on - for Jets fans in Winnipeg and across Canada.
Calgary Flames
Official Partner of the Calgary Flames
Toss your equipment in the back and put on your cleanest jersey, because we are thrilled to partner with the Calgary Flames. Whether you’re at home, the Saddledome or cheering along on the road, we’ll be there – shouting “Go Flames, go!” until our throats get sore.
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